Yo! Respect to the Blue Scholars for this project called Cinemetropolis. In their effort to release their new record in true independent fashion, "No record label. No marketing and distribution deal. No middlemen. No bullsh*t," the Blue Scholars signed their record to the people enlisting the support of fans through the medium of Kickstarter. Depending on the amount invested, backers were promised advanced digital copies of the album, an actual cd copy, vinyl record, etc.
What I love about the project to sign to the people is that it gives the consumer the opportunity to give what we can and/or value the work and contributions of the Blues Scholars for what we think it's worth. So, if we feel the quality of their work (based on past experience) is worth more than a $12 cd, then we can give $50 instead. Sure, there's compensation, but there's absolutely an opportunity for choice and some self determination through this model.
And does it work? Hell yeah, it works. Out of a fundraising goal of $25,000, the Blue Scholars made more than $60,000 off the project. It's a testament to their artistry, intelligence and loyal fan base. Definitely a great teaching and learning experience from the Blue Scholars...as usual.
